Fitnesse is a line of products from Nestle Breakfast Cereals that offers nutritious alternative to morning meals, pre or post workout snack. This campaign launched it's latest product, the Fitnesse Granola Oats with Quinoa, almonds and chocolate.
This campaign was a brain-child of the team at PROTOCOL during the circuit breaker phase 2 period in 2020.
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The campaign was launched with an AR filter to drive awareness of the product, where users are challenged to the #QUINOARChallenge. Users had to navigate a chunk of granola into a granola pack while avoiding wheat stalks in a chaturanga position.
The filter was designed and developed over the course of several weeks. It was my first attempt at developing a gamified mechanic in Spark AR
We reached out to selected KOLs in the lifestyle and fitness category and sent them a larger-than-life granola pack. They were challenged to attempt and also nominate others to participate.
