CHEONG KWAN JANG:
AR-ONIA CHALLENGE

SOCIAL MEDIA, SPRAK AR, PROTOCOL

Background

Cheong Kwan Jang is the World’s No. 1 Ginseng Brand with over 120 years of tradition and legacy inherited from Korea Ginseng Corporation. The Good Base Korean Red Ginseng with Aronia is a product of Cheong Kwan Jang. It is a tonic made with 6-year-old Korean Red Ginseng and aronia juice mixture.

This campaign was a brain-child of the team at PROTOCOL

Try the filter here!

AR-onia challenge

As part of a giveaway, users are invited to the AR-onia challenge, where they have to catch the falling aronia berries among other fruits in the mix. The top 5 scorers were give a box of Good Base Korean Red Ginseng with Aronia.

This AR Filter was developed over a course of 2 weeks.