Chanoyu 茶の湯 is a Japanese cafe and teahouse that offers a restful spot in nature for tourists and locals to relax and experience authentic Japanese tea traditions. It is a contemporary space for people to appreciate tea.
The main target audience of the Brand are:
Calm, Modern and Minimal
locals and tourists, aged 21 — 45 year old of different professions.
The art direction encompasses rounded shapes and smooth edges. The colors are minmal and neutral easing what the eyes see. One of the most fascinating things about samurais is the Japanese tea ceremony. The ceremony was a way for samurais to have direct confrontation with their burdens of violence and chaos.
This infographics is used to easily explain to customers the steps and processes of a traditional Japanese Tea Ceremony.
The icons of various tea ceremony equipments, chadogu 茶道具 are used simply as design elements to make the brand recognisable.
Designs for the collaterals are kept minimal, making big use of negative space.
